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Tim Cook & augmented reality: ‘Stay tuned’ for developments; he’s ‘incredibly excited’


By Juli Clover, MacRumors

CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple’s work on an AR/VR headset.

Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he’s made, but he went on to say that people should “stay tuned” to see what Apple has to offer.

“I am incredibly excited about AR as you might know, and the critical thing to any technology including AR is putting humanity at the center of it. And that is what we focus on every day. Right now, as an example, we have over 14,000 ARKit apps in the App Store, which provide AR experiences for millions of people around the world,” Cook said.

“I think despite that, we’re still in the very early innings of how this technology will evolve. I couldn’t be more excited about the opportunities we’ve seen in this space and sort of stay tuned and you’ll see what we have to offer.”

Though Apple has not confirmed its work on an AR/VR wearable device, rumors have been circulating about it for years now.

For more details, read the full story at MacRumors:

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h/t – wraltechwire.com



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