PC gamers are very hard to convince and they like to stay on Steam. Aware of this problem, Ubisoft could downgrade.
If one thing is certain it is that it is very difficult to move a PC player from a platform he is used to. In this context, Steam clearly acts as a stronghold and stronghold whose habits are very difficult to dislodge. Ubisoft would then have good reason to return to Valve’s platform after its abandonment in 2019.
Ubisoft finally back on Steam?
The last Ubisoft game to release on Steam was Trials Rising in 2019. Since then, the publisher has released its new PC titles exclusively on the Epic Games Store and Ubisoft Connect, without specifying its policy on this subject. Whether it’s Assassin’s Creed Valhalla in 2020 or Roller Champions this year, none of them had the honor of a release on the iconic PC platform. But as rightly reported PC Gamer, YoobieRE which is currently working on the equivalent of SteamDB but for Ubisoft Connect has spotted a few new entries on Ubisoft’s platform which notably mention the tag “Internal Dev/QC – Assassin’s Creed Valhalla” and “Roller Champions Steam”.
We can therefore conclude without getting too wet that something is brewing on the side of Valve with Ubisoft. But logically, even via the famous platform, the games will always require the Ubisoft Connect client and these entries would be a first step towards this integration. For the record, the versions of Ubisoft games on the Epic Games Store include the integration of Ubisoft Connect, so there is no reason for it to be different also at Valve.
It only remains to wait for an official communication on the subject but the approach is commendable and seems obvious to succeed in attracting more PC players. Publishers must realize that it is impossible to dislodge users from the behemoth of Valve. Question of habit but also of simplicity of use and optimization of time.